Sharing thoughts on (emotional) experience: a series of round tables

In this journey, we bring together thinkers and doers from the world of CX and EX to explore new insights, visions and ideas.

About Sharing thoughts on (emotional) experience: a series of round tables

CX Virtual World Tour: The Emotional Round Tables
‘It’s not enough to be good – you’ve got to be relevant’

In their quest for improvement, experience shows that most organizations focus on optimizing the (functional) ‘user journey’, or the bottom layer of the Emotion Pyramid™ (Altuïtion) above. At this layer we can also plot 99 out of 100 CX trajectories.

But CX should actually be about more than ‘more convenience for the customer’ or ‘removing bumps the customer experience’. That kind of CX is about ‘good’. And that’s good, but not enough. In our vision it should be about making an emotional connection with external (and internal) customers. And in the last instance about becoming (emotionally) relevant for employees and customers, resulting in attractive Brand-Worthy 9+ (service) relationships.

In the coming months we will organize a number of Round Tables on this broad theme. Moderated by specialists and professionals who have realized real breakthroughs at the middle and upper levels of the Emotional Pyramid™.

Join us and have your say!

Sharing thoughts on (emotional) experience: a series of round tables journeys

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Our travel guides

Martijn Verspeek

Eric de Haan

Jean-Pierre Thomassen

Lynn Hunsaker

Matt Dixon

Rory Sutherland

Vice Chairman, Ogilvy UK

Joe Macleod

Founder / Head of Endineering

Adrian Swinscoe

Experimental CX thought leader and visionary

Niels Kamper

veranderkundige en organisatiecoach

Tamara Schutte

People Lead

Henk de Torbal

Lead Link Customer Value at Consumentenbond

Mijke van Ballegooijen

Chief Operating Officer

Joe Pine

Founding Father of the Experience Economy

Mike Out

Creative Digital leader at, among other, Guidion

Paul Iske

Chief Failure Officer at Institute of Brilliant Failures

Elliott Nelson

Chief HX Officer, founder of HXTransforma and HX-Wise

John Lloyd

Experience Marketing Development Manager - retired

Lindsay Zaltman

CEO and Partner at Olson Zaltman

Richard Coraine

Founding Partner at Union Square Hospitality Group

Mirella Kleijnen

Professor of Customer Experience Management at the Vrije Universiteit Amsterdam

Ryanne van der Eijk

COO Mentaal Beter (former COO Dubai Airports, and former CXO KLM)

Chris Zegers

Managing Director Private Clients Specialties at Van Lanschot Kempen | Member business leader group

Stephan van Slooten

Partner Altuïtion | Initiator of the Dutch CX and EX business leaders group

Berry Veldhoen

Strategic Experience Inspirator | Founder MKB 9+ Ondernemers en voormalig CEO Altuïtion

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Sharing thoughts on (emotional) experience: a series of round tables