Berry Veldhoen

Berry Veldhoen

Strategic Experience Inspirator | CEO Altuïtion

Berry Veldhoen

Berry Veldhoen (1959) is an Industrial Engineer with over 25 years of experience as a business innovator. After holding a number of logistic management positions, he was appointed CEO of Bolesian, a start-up company in the field of artificial intelligence and Structured Knowledge Engineering. In this position he was responsible for the company’s strong growth. Bolesian was taken over by Capgemini, where Berry was appointed Director of Advanced Technology Services.
Berry was one of the co-founders of Altuïtion in 1997. Within a few years of the start of this business innovation agency, the founders decided to focus on Altuïtion’ s current specialty: innovation (in) Customer Experience and Commercial Excellence, with an emphasis on emotional customer experience.
With the introduction of Customer Journey – ESPE™ (Emotional Service & Process Engineering) and the 9+ organization (proprietary brand), Altuïtion has gained a top-of-mind position with a large number of organizations in: (financial ) services Logistics and Airlines, Government , Care, and Leisure. Together with these organizations, Altuïtion develops innovative, smart commercial propositions and creates new emotional connections and experiences of the clients’ customers in both B2C and B2B .
Altuïtion has extended its services to employee experience and journeys, digital engagement and 9+ transformations, including 9+WOW (way of working).
Berry is the co-author of The 9+ Organization: ‘From Market Share to Mind Share’ (2010), Customer Heroes in the 9+ Organization: ‘Excelling in Emotional Customer Experiences’ (2014) and ‘Customer Journey’(2018). Berry is married and has three daughters. Next to innovation, his greatest passion is classic and sports cars

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Date
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Consumentenbond
21-09-2022
12:00:00 CET
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Consumentenbond