Joe Macleod

Founder / Head of Endineering

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker.^⁠¹ Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them. Not all companies do.”^⁠² He is author of the Ends book, that iFixIt^⁠3 called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”^⁠4. The DoLectures consider the Endineering book one of the best business books of 2022.

Ends Book (2017)

https://www.amazon.co.uk/dp/9163936445

Endineering Book (2021)

https://www.andend.co/endineeringbook

https://www.amazon.com/dp/9163947838/

Become an Endineer

http://www.andend.co/training-for-beginners-in-ends

Join the Endineering Cohort

https://www.andend.co/cohort

Hash tags.

#Endineering

#DesignEnds

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Rijn Vogelaar studeerde sociale psychologie en psychologische methodologie aan de Universiteit van Amsterdam en de Universiteit van Leeds. Tot mei 2013 was hij CEO van het Nederlandse marktonderzoeksbureau Blauw Research, waar hij veel customer experience-onderzoek begeleidde en onder andere de Net Promoter Score (NPS) introduceerde op de Nederlandse markt. Zijn fascinatie ging daarbij vooral uit […]

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