Joe Macleod

Founder / Head of Endineering

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker.^⁠¹ Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them. Not all companies do.”^⁠² He is author of the Ends book, that iFixIt^⁠3 called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”^⁠4. The DoLectures consider the Endineering book one of the best business books of 2022.

Ends Book (2017)

https://www.amazon.co.uk/dp/9163936445

Endineering Book (2021)

https://www.andend.co/endineeringbook

https://www.amazon.com/dp/9163947838/

Become an Endineer

http://www.andend.co/training-for-beginners-in-ends

Join the Endineering Cohort

https://www.andend.co/cohort

Hash tags.

#Endineering

#DesignEnds

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Date

Travel guide

Journey

10-12-2025
12:00:00 CET

Edgar Keehnen

Edgar Keehnen (1962) zijn leven bestaat uit onderwijs en gastvrijheid met als expertise marketing voor de oudere consument. In het onderwijs is Edgar momenteel part-time docent aan Erasmus Universiteit Rotterdam. Van 2008 tot 2023 was hij part-time docent Marketing, Strategie en Innovatie op Hotelschool Den Haag. Hij was tevens part-time docent aan Nyenrode Business Universiteit, […]

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