Joe Macleod

Founder / Head of Endineering

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker.^⁠¹ Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them. Not all companies do.”^⁠² He is author of the Ends book, that iFixIt^⁠3 called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”^⁠4. The DoLectures consider the Endineering book one of the best business books of 2022.

Ends Book (2017)

https://www.amazon.co.uk/dp/9163936445

Endineering Book (2021)

https://www.andend.co/endineeringbook

https://www.amazon.com/dp/9163947838/

Become an Endineer

http://www.andend.co/training-for-beginners-in-ends

Join the Endineering Cohort

https://www.andend.co/cohort

Hash tags.

#Endineering

#DesignEnds

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Journey

10-03-2026
12:00:00 CET

Bill Staikos

Bill Staikos is a CX and EX leader with over 20 years of experience building and scaling teams that turn customer experience strategy into measurable business outcomes. His work focuses on execution over dashboards, sustainable change through effective change management, and activating leadership to drive long-term impact. Bill has delivered results for organizations of all […]

VX World Tour - Bill Staikos

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23-04-2026
12:00:00 CET

Zack Hamilton

Zack Hamilton helps organizations turn customer experience into a measurable driver of revenue, retention, and performance. While many companies invest heavily in CX, few see real business impact. Zack’s work focuses on closing that gap—by fixing the systems, incentives, and operating models behind CX that were never designed to scale execution or deliver financial results. […]

VX World Tour - Zack Hamilton

Discover Book journey