Lindsay Zaltman

Lindsay Zaltman

CEO and Partner at Olson Zaltman

Lindsay Zaltman

Lindsay is Partner & CEO at Olson Zaltman, a world-renowned marketing and innovation insight firm. Lindsay’s firm specializes in applying deep insights into design, innovation and marketing strategies to create meaningful customer experiences with products, brands, retail environments and other spaces.

Lindsay is co-author of the book “Marketing Metaphoria” by the Harvard Business Press.  Marketing Metaphoria has been translated into seven languages. He is also co-author of a case study in Harvard Business Review and a chapter in The Handbook of Marketing Research on manager-researcher relationships. He has been cited in numerous publications and events including TED Talks, The New York Times, Fast Company, The Los Angeles Times, Advertising Age and Variety. He was also the key brand consultant for filmmaker Morgan Spurlock in his movie on product placement and branding, The Greatest Movie Ever Sold. He has lectured extensively at various Fortune 500 companies and conferences around the globe.

Lindsay earned a Masters in Marketing Research from the University of Georgia and a BA in Anthropology from the University of Maine. He also serves on the Board of Advisors for The University of Georgia’s Master in Marketing Research program.

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Date
Travel guide
Journey
Henk de Torbal - Consumentenbond
21-09-2022
12:00:00 CET
Lead Link Customer Value at Consumentenbond
Henk de Torbal - Consumentenbond