Willem Willemse

Manager Customer Interaction Centre at BMW Group

By continuously measuring Customer Experience and focusing with our Dutch Retail Organization on always improving the Customer Journey both online and offline, we clearly succeed in being the number one in the premium car segment.

Covering Customer Satisfaction and Customer Requirements on all touchpoints for the brands BMW, MINI and BMW Motorrad. We put our customers and their experience into focus.

Discussing and benching with all other CEM members provides new insights/provides additional ideas to implement.

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Travel guide

Journey

10-03-2026
12:00:00 CET

Bill Staikos

Bill Staikos is a CX and EX leader with over 20 years of experience building and scaling teams that turn customer experience strategy into measurable business outcomes. His work focuses on execution over dashboards, sustainable change through effective change management, and activating leadership to drive long-term impact. Bill has delivered results for organizations of all […]

VX World Tour - Bill Staikos

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23-04-2026
12:00:00 CET

Zack Hamilton

Zack Hamilton helps organizations turn customer experience into a measurable driver of revenue, retention, and performance. While many companies invest heavily in CX, few see real business impact. Zack’s work focuses on closing that gap—by fixing the systems, incentives, and operating models behind CX that were never designed to scale execution or deliver financial results. […]

VX World Tour - Zack Hamilton

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