Willem Willemse

Willem Willemse

Manager Customer Interaction Centre at BMW Group

Willem Willemse

By continuously measuring Customer Experience and focusing with our Dutch Retail Organization on always improving the Customer Journey both online and offline, we clearly succeed in being the number one in the premium car segment.

Covering Customer Satisfaction and Customer Requirements on all touchpoints for the brands BMW, MINI and BMW Motorrad. We put our customers and their experience into focus.

Discussing and benching with all other CEM members provides new insights/provides additional ideas to implement.

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Date
Travel guide
Journey
Consumentenbond
21-09-2022
12:00:00 CET
Lead Link Customer Value at Consumentenbond
veranderkundige en organisatiecoach
Consumentenbond