Willem Willemse

Manager Customer Interaction Centre at BMW Group

By continuously measuring Customer Experience and focusing with our Dutch Retail Organization on always improving the Customer Journey both online and offline, we clearly succeed in being the number one in the premium car segment.

Covering Customer Satisfaction and Customer Requirements on all touchpoints for the brands BMW, MINI and BMW Motorrad. We put our customers and their experience into focus.

Discussing and benching with all other CEM members provides new insights/provides additional ideas to implement.

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Date

Travel guide

Journey

10-10-2023
16:00:00 CET

Matt Dixon

Matt has held executive leadership positions in product, research and consulting for Tethr (an Austin-based AI and machine learning venture), Korn Ferry and CEB (now Gartner) where he ran the global Sales and Service research group. An accomplished business researcher, he is a sought-after advisor to corporate leadership teams around the world on topics ranging […]

VX World Tour - 10 oktober 2023

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