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Willem Willemse

Willem Willemse

Manager Customer Interaction Centre at BMW Group

Willem Willemse

By continuously measuring Customer Experience and focusing with our Dutch Retail Organization on always improving the Customer Journey both online and offline, we clearly succeed in being the number one in the premium car segment.

Covering Customer Satisfaction and Customer Requirements on all touchpoints for the brands BMW, MINI and BMW Motorrad. We put our customers and their experience into focus.

Discussing and benching with all other CEM members provides new insights/provides additional ideas to implement.

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Date
Travel guide
Journey
VX World Tour - 10 oktober 2023

VX World Tour - 10 oktober 2023
VX WORLD TOUR - 15 juni 2023

VX WORLD TOUR - 15 juni 2023
VX WORLD TOUR - April 4 2023

VX WORLD TOUR - April 4 2023
The gap between ‘Customer Experience'

The gap between ‘Customer Experience'
Consumentenbond

Consumentenbond
Employee Experience in optima forma - hoe bouw je een bijzondere organisatiecultuur met bevlogen collega’s? (NL)

Employee Experience in optima forma - hoe bouw je een bijzondere organisatiecultuur met bevlogen collega’s? (NL)
Customer Experience & Employee Experience - een gelukkig huwelijk? Een wetenschappelijke en praktische visie van Nederlands eerste CXM-professor (NL)

Customer Experience & Employee Experience - een gelukkig huwelijk? Een wetenschappelijke en praktische visie van Nederlands eerste CXM-professor (NL)
How to develop and nurture a unique hospitality DNA (ENG)

How to develop and nurture a unique hospitality DNA (ENG)
Design Thinking for the New Human Experience of Work (ENG)

Design Thinking for the New Human Experience of Work (ENG)
Van goed geholpen naar beleving, de reis van een relatiebank (NL)

Van goed geholpen naar beleving, de reis van een relatiebank (NL)
The Land Rover Experience - how it started and evolved into a powerful marketing strategy (ENG)

The Land Rover Experience - how it started and evolved into a powerful marketing strategy (ENG)
The Power of Metaphors for growing your business (ENG)

The Power of Metaphors for growing your business (ENG)
The Experience Economy – The battle for time, attention and money (ENG)

The Experience Economy – The battle for time, attention and money (ENG)
CX in the Middle East – differences and similarities compared to Europe (NL)

CX in the Middle East – differences and similarities compared to Europe (NL)
Beautiful minds on Radical New Services and their new CX & EX ideas of 2030 (NL)

Beautiful minds on Radical New Services and their new CX & EX ideas of 2030 (NL)