Rien Brus

Sr Consultant Strategy & Transformation at APG

I founded and led Aegon’s global community on CX, aimed at transforming from a product driven to a customer driven and (digitally enabled) company that delivers upon our purpose of ‘helping people achieve a lifetime of financial security’.

In this role I built a global CX team driving strategy development and thought leadership on e.g.: Customer Loyalty, Net Promoter Score (NPS), voice of the customer, culture change and transformation, customer (CX) and employee experience (EX) and initiated global programs to drive customer centricity and employee engagement at Aegon worldwide, e.g., the Aegon Global Awards

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Date

Travel guide

Journey

10-03-2026
12:00:00 CET

Bill Staikos

Bill Staikos is a CX and EX leader with over 20 years of experience building and scaling teams that turn customer experience strategy into measurable business outcomes. His work focuses on execution over dashboards, sustainable change through effective change management, and activating leadership to drive long-term impact. Bill has delivered results for organizations of all […]

VX World Tour - Bill Staikos

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23-04-2026
12:00:00 CET

Zack Hamilton

Zack Hamilton helps organizations turn customer experience into a measurable driver of revenue, retention, and performance. While many companies invest heavily in CX, few see real business impact. Zack’s work focuses on closing that gap—by fixing the systems, incentives, and operating models behind CX that were never designed to scale execution or deliver financial results. […]

VX World Tour - Zack Hamilton

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