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Rien Brus

Rien Brus

Sr Consultant Strategy & Transformation at APG

Rien Brus

I founded and led Aegon’s global community on CX, aimed at transforming from a product driven to a customer driven and (digitally enabled) company that delivers upon our purpose of ‘helping people achieve a lifetime of financial security’.

In this role I built a global CX team driving strategy development and thought leadership on e.g.:  Customer Loyalty, Net Promoter Score (NPS), voice of the customer, culture change and transformation, customer (CX) and employee experience (EX) and initiated global programs to drive customer centricity and employee engagement at Aegon worldwide, e.g., the Aegon Global Awards

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Date
Travel guide
Journey
VX World Tour - 10 oktober 2023

VX World Tour - 10 oktober 2023
VX WORLD TOUR - 15 juni 2023

VX WORLD TOUR - 15 juni 2023
VX WORLD TOUR - April 4 2023

VX WORLD TOUR - April 4 2023
The gap between ‘Customer Experience'

The gap between ‘Customer Experience'
Consumentenbond

Consumentenbond
Employee Experience in optima forma - hoe bouw je een bijzondere organisatiecultuur met bevlogen collega’s? (NL)

Employee Experience in optima forma - hoe bouw je een bijzondere organisatiecultuur met bevlogen collega’s? (NL)
Customer Experience & Employee Experience - een gelukkig huwelijk? Een wetenschappelijke en praktische visie van Nederlands eerste CXM-professor (NL)

Customer Experience & Employee Experience - een gelukkig huwelijk? Een wetenschappelijke en praktische visie van Nederlands eerste CXM-professor (NL)
How to develop and nurture a unique hospitality DNA (ENG)

How to develop and nurture a unique hospitality DNA (ENG)
Design Thinking for the New Human Experience of Work (ENG)

Design Thinking for the New Human Experience of Work (ENG)
Van goed geholpen naar beleving, de reis van een relatiebank (NL)

Van goed geholpen naar beleving, de reis van een relatiebank (NL)
The Land Rover Experience - how it started and evolved into a powerful marketing strategy (ENG)

The Land Rover Experience - how it started and evolved into a powerful marketing strategy (ENG)
The Power of Metaphors for growing your business (ENG)

The Power of Metaphors for growing your business (ENG)
The Experience Economy – The battle for time, attention and money (ENG)

The Experience Economy – The battle for time, attention and money (ENG)
CX in the Middle East – differences and similarities compared to Europe (NL)

CX in the Middle East – differences and similarities compared to Europe (NL)
Beautiful minds on Radical New Services and their new CX & EX ideas of 2030 (NL)

Beautiful minds on Radical New Services and their new CX & EX ideas of 2030 (NL)