Friederike Niehoff

Manager Customer Experience at Swiss Sense

Built Kramp’s CX strategy and team from scratch, driving cultural change throughout the whole organization. Part of this strategy is an extensive voice of the customer program, the set-up of digital customer panels and an international and cross-functional CX ambassador program aimed at transforming the organization towards more customer centricity and employee engagement.

I am passionate about understanding what really drives human decision making and behavior. After earning a MSc in Economic & Consumer Psychology at Leiden University, she gained working experience in The Netherlands, Germany and in the United States. As a trained Greenbelt and CCXP, she aims to combine her expertise in the fields of psychology, economics and leadership to create data-driven and actionable strategies for improving customer and employee experience.

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Travel guide

Journey

15-07-2025
12:00:00 CET

Rijn Vogelaar

Rijn Vogelaar studeerde sociale psychologie en psychologische methodologie aan de Universiteit van Amsterdam en de Universiteit van Leeds. Tot mei 2013 was hij CEO van het Nederlandse marktonderzoeksbureau Blauw Research, waar hij veel customer experience-onderzoek begeleidde en onder andere de Net Promoter Score (NPS) introduceerde op de Nederlandse markt. Zijn fascinatie ging daarbij vooral uit […]

VX World Tour - Rijn Vogelaar

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21-10-2025
12:00:00 CET

Jan-Hein Pierik

VX World Tour - Jan-Hein Pierik

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11-11-2025
12:00:00 CET

Steyn Elshout

VX World Tour - Steyn Elshout

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Virtual 9+ Experience World Tour-special

VX World tour - Alles is er al, als je luistert