The Power of Metaphors for growing your business (ENG)

The Power of Metaphors for growing your business (ENG)

Journey information

Secrets revealed: a behind-the-scenes look on best practices in CX and EX

  • The Power of Metaphors for growing your business (ENG)
  • 01-02-2022 16:00:00 CET
  • Lindsay Zaltman CEO and Partner at Olson Zaltman

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About this journey

Lindsay Zaltman, CEO and Partner at Olson Zaltman will share deep but also practical insights on: “the Power of Metaphors for growing your business.” This is done on the basis of thousands of ZMET investigations worldwide. Patterns of subconscious metaphorical stories from B2C and B2B customers form the basis for Lindsay’s presentation, sharing both sector insights (e.g. medical/healthcare) as well as surprising consumer insights on an organisational level.

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