The Power of Metaphors for growing your business (ENG)

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Secrets revealed: a behind-the-scenes look on best practices in CX and EX

The Power of Metaphors for growing your business (ENG)
01-02-2022 16:00:00 CET
Lindsay Zaltman CEO and Partner at Olson Zaltman

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Lindsay Zaltman, CEO and Partner at Olson Zaltman will share deep but also practical insights on: “the Power of Metaphors for growing your business.” This is done on the basis of thousands of ZMET investigations worldwide. Patterns of subconscious metaphorical stories from B2C and B2B customers form the basis for Lindsay’s presentation, sharing both sector insights (e.g. medical/healthcare) as well as surprising consumer insights on an organisational level.

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10-12-2025
12:00:00 CET

Edgar Keehnen

Edgar Keehnen (1962) zijn leven bestaat uit onderwijs en gastvrijheid met als expertise marketing voor de oudere consument. In het onderwijs is Edgar momenteel part-time docent aan Erasmus Universiteit Rotterdam. Van 2008 tot 2023 was hij part-time docent Marketing, Strategie en Innovatie op Hotelschool Den Haag. Hij was tevens part-time docent aan Nyenrode Business Universiteit, […]

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