The Land Rover Experience - how it started and evolved into a powerful marketing strategy (ENG) - Join the Virtual 9+ Experience World Tour!Join the Virtual 9+ Experience World Tour!

The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)

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Extraordinary encounters: join interviews with CX and EX experts

The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)
09-02-2022 16:00:00 CET
John Lloyd Experience Marketing Development Manager - retired

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About this journey

John Lloyd, now-retired Experience Marketing Development Manager, will take us on a journey of his almost 20 years experience at JLR (Jaguar Land Rover Group) where he not only helped in building a global network of the – now famous – Land Rover Experiences, but also helped make the connection to the mainstream commercial activities of JLR . He will also give tips (and tricks!) on how to business case and navigate such an Experience operation in a top level global brand like JLR.

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13-05-2026
17:00:00 CET

Joe Pine

Founding Father of the Experience Economy

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23-04-2026
12:00:00 CET

Zack Hamilton

Zack Hamilton helps organizations turn customer experience into a measurable driver of revenue, retention, and performance. While many companies invest heavily in CX, few see real business impact. Zack’s work focuses on closing that gap—by fixing the systems, incentives, and operating models behind CX that were never designed to scale execution or deliver financial results. […]

VX World Tour - Zack Hamilton

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