The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)

The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)

Journey information

Extraordinary encounters: join interviews with CX and EX experts

  • The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)
  • 09-02-2022 16:00:00 CET
  • John Lloyd Experience Marketing Development Manager - retired

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About this journey

John Lloyd, now-retired Experience Marketing Development Manager, will take us on a journey of his almost 20 years experience at JLR (Jaguar Land Rover Group) where he not only helped  in building a global network of the – now famous – Land Rover Experiences, but also helped make the connection to the mainstream commercial activities of JLR . He will also give tips (and tricks!) on how to business case and navigate such an Experience operation in a top level global brand like JLR.

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Travel guide
Journey
VX World tour - Alles is er al, als je luistert
26-11-2024
12:00:00 CET
Eric de Haan is voorzitter van Stichting Gouden Oor en oprichter van het Service Excellence Institute. Helpt als adviseur organisaties hun klantgevoeligheid integraal te ontwikkelen met de Gouden Oor Standaard en de Service Excellence Standard als referentiekaders. Publiceerde eerder zeven boeken over klantgevoeligheid en excellente dienstverlening.
VX World tour - Alles is er al, als je luistert