The Land Rover Experience - how it started and evolved into a powerful marketing strategy (ENG) - Join the Virtual 9+ Experience World Tour!Join the Virtual 9+ Experience World Tour!

The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)

Journey information

Extraordinary encounters: join interviews with CX and EX experts

The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)
09-02-2022 16:00:00 CET
John Lloyd Experience Marketing Development Manager - retired

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About this journey

John Lloyd, now-retired Experience Marketing Development Manager, will take us on a journey of his almost 20 years experience at JLR (Jaguar Land Rover Group) where he not only helped in building a global network of the – now famous – Land Rover Experiences, but also helped make the connection to the mainstream commercial activities of JLR . He will also give tips (and tricks!) on how to business case and navigate such an Experience operation in a top level global brand like JLR.

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Journey

20-01-2026
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Annette Franz

As the Founder and CEO of CX Journey Inc., Annette Franz is leading the charge for a customer-centric landscape for modern businesses. From her ten principles and practices of customer-centricity to their relentless, real-world use, Annette has fundamentally changed how organizations do business—and boosted their bottom lines in the process. A seasoned CX veteran with […]

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12-02-2026
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Stephan van Slooten

Partner Altuïtion | Initiator of the Dutch CX and EX business leaders group

Rien Brus

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19-02-2026
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Joe Pine

Founding Father of the Experience Economy

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10-03-2026
12:00:00 CET

Bill Staikos

Bill Staikos is a CX and EX leader with over 20 years of experience building and scaling teams that turn customer experience strategy into measurable business outcomes. His work focuses on execution over dashboards, sustainable change through effective change management, and activating leadership to drive long-term impact. Bill has delivered results for organizations of all […]

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23-04-2026
12:00:00 CET

Zack Hamilton

Zack Hamilton helps organizations turn customer experience into a measurable driver of revenue, retention, and performance. While many companies invest heavily in CX, few see real business impact. Zack’s work focuses on closing that gap—by fixing the systems, incentives, and operating models behind CX that were never designed to scale execution or deliver financial results. […]

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