The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)

The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)

Journey information

Extraordinary encounters: join interviews with CX and EX experts

  • The Land Rover Experience – how it started and evolved into a powerful marketing strategy (ENG)
  • 09-02-2022 16:00:00 CET
  • John Lloyd Experience Marketing Development Manager - retired

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About this journey

John Lloyd, now-retired Experience Marketing Development Manager, will take us on a journey of his almost 20 years experience at JLR (Jaguar Land Rover Group) where he not only helped  in building a global network of the – now famous – Land Rover Experiences, but also helped make the connection to the mainstream commercial activities of JLR . He will also give tips (and tricks!) on how to business case and navigate such an Experience operation in a top level global brand like JLR.

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Travel guide
Journey
Consumentenbond
21-09-2022
12:00:00 CET
Lead Link Customer Value at Consumentenbond
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Consumentenbond