Annette Franz

As the Founder and CEO of CX Journey Inc., Annette Franz is leading the charge for a customer-centric landscape for modern businesses. From her ten principles and practices of customer-centricity to their relentless, real-world use, Annette has fundamentally changed how organizations do business—and boosted their bottom lines in the process. A seasoned CX veteran with […]

A seasoned CX veteran with 30 years of experience, Annette worked at some of the most premier organizations in the country including J.D. Power, Fidelity, and Mattel before founding CX Journey Inc. in 2011. Since 2018, she has served as a member of the Forbes Coaches Council, providing industry-leading insights into CX and its myriad dovetailing concerns.

As a sought-after thought leader, she has drawn audiences across the country to learn about her methods and philosophy—some of which has been distilled in her books Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), and in her new release, Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.

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Travel guide

Journey

20-01-2026
16:00:00 CET

Annette Franz

VX World tour - Annette Franz

Discover Book journey

12-02-2026
12:00:00 CET

Stephan van Slooten

Partner Altuïtion | Initiator of the Dutch CX and EX business leaders group

Rien Brus

VX World Tour - De Derde Ring

Discover Book journey

19-02-2026
16:00:00 CET

Joe Pine

Founding Father of the Experience Economy

VX World Tour - Joe Pine

Discover Book journey

10-03-2026
12:00:00 CET

Bill Staikos

Bill Staikos is a CX and EX leader with over 20 years of experience building and scaling teams that turn customer experience strategy into measurable business outcomes. His work focuses on execution over dashboards, sustainable change through effective change management, and activating leadership to drive long-term impact. Bill has delivered results for organizations of all […]

VX World Tour - Bill Staikos

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23-04-2026
12:00:00 CET

Zack Hamilton

Zack Hamilton helps organizations turn customer experience into a measurable driver of revenue, retention, and performance. While many companies invest heavily in CX, few see real business impact. Zack’s work focuses on closing that gap—by fixing the systems, incentives, and operating models behind CX that were never designed to scale execution or deliver financial results. […]

VX World Tour - Zack Hamilton

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